The Real Reason Customers Abandon Carts (And How to Fix It)

You’re Losing Sales Right Now — Here’s Why

Imagine this: A customer lands on your Shopify or WooCommerce store, finds a product they love, adds it to their cart… and then disappears. No purchase. No checkout. Just gone.

Sounds familiar? You’re not alone. Over 70% of online shopping carts are abandoned before checkout.

For many eCommerce store owners, cart abandonment is just a frustrating statistic. But what if I told you it’s actually one of the biggest hidden costs in your business?

Why Customers Abandon Carts (It’s Not Just About Price)

Most merchants assume that people leave because products are too expensive. While pricing does play a role, it’s not the main reason people abandon carts. Here’s what’s really happening:

❌ Unexpected Fees — Extra shipping or taxes at checkout surprise customers.

❌ Complicated Checkout — Too many steps, form fields, or required accounts kill conversions.

❌ Slow Load Times — If checkout lags, customers will leave. Simple as that.

❌ Lack of Mobile Optimization — Mobile shopping should be easy. If your store isn’t optimized, customers won’t waste their time.

❌ No Instant Checkout Options — People want Apple Pay, Google Pay, and one-click buying. If they have to enter their card manually, they might leave.

Every abandoned cart is a lost sale — and a lost opportunity to turn a visitor into a loyal customer.

The Fastest Way to Reduce Cart Abandonment? A Mobile App.

Here’s a fact: Customers who shop through mobile apps complete purchases at a higher rate than those using mobile websites. Why?

✅ One-Tap Checkout — No extra forms, just fast payments.

✅ Push Notifications — Send reminders about abandoned carts and exclusive discounts.

✅ Frictionless Experience — No slow pages, no distractions — just smooth shopping.

✅ Saved Payment & Shipping Info — Customers don’t have to enter details every time.

That’s where BrilloCraft comes in. We help Shopify and WooCommerce merchants turn their store into a fully functional mobile app — without coding.

🚀 How It Works:

✔️ Connect Your Store — BrilloCraft syncs your products, checkout, and branding automatically.

✔️ Customize It — Match your brand with custom colors, fonts, and layouts.

✔️ Launch & Sell — Your customers can now shop from a seamless, app-first experience.

And the best part? You’ll recover lost sales without doing extra work.

How Much Are You Losing to Cart Abandonment?

If you’re getting traffic but not enough sales, your checkout process might be the problem. A mobile app could be the easiest fix.

🚀 Try BrilloCraft today and get 50% off your first 3 months!

🎟 Use Coupon Code: BRILLO3OFF50 at checkout.

📲 Reduce Cart Abandonment With a Mobile App