Are you tired of the rising ad costs with lower returns? You’re not alone.

Today’s ecommerce is a battlefield. Customer acquisition costs (CAC) are now higher than they were ever, and brands are making a lot of efforts to stay profitable with paid ads alone. What’s is the solution savvy Shopify store owners are using? Definitely mobile apps. Specifically, ones powered by platforms and mobile app builders like Brillocraft, which lets you launch in minutes without a single line of code.

Let’s explore why mobile applications aren’t just nice-to-have, they’re essential for thriving and surviving in 2025.

The CAC Crisis: Why do your ads cost more and are converting less

Ads in the digital world now are spiraling. If we take Facebook’s CPCs, they have jumped nearly 70% in the past few years, and competition for the same audience is fiercer than ever. For Shopify, merchants rely on Meta and Google ads, which means they are paying more to get less, unless ofcourse, you think “retention game”.

Here’s the catch: most of your budget goes into acquiring customers – just once. If you’re not keeping them around, there’s where you are leaking revenue.

Retention is the new growth: Your channels, own your profits

Instead of putting more money into paid ads, the best brands out there are investing in owned channels. Like their websites, emailing lists, and most powerfully – mobile apps.

Why?

Because once a customer puts your app on their phone, you now own that channel. You’re not renting some space on social media anymore. You now have instant access, 24/7, through free push notifications that bypass inboxes and algorithms entirely.

Push notifications: Your secret weapon

Unlike email or SM, push notifications on mobile apps:

  • Can’t go to spam
  • Don’t require additional money spend
  • Shows up instantly on your customers’ phones
  • Delivered through personalization
  • Lead directly to your products page

With Brillocraft’s push notification integration, you can run flash sales, drop exclusive offers, or simply stay on top of their mind. Without extra marketing costs.

Real results. Mobile apps outperform mobile websites

  • Do you think your website that is responsive is enough? Try again .
  • Mobile apps conver 2-3x higher than mobile web apps
  • Average order values are higher in app sessions, significantly
  • Customers who download your app are far more likely to return

It wasn’t always about just making sales. It’s about building loyalty. A long term one.

And with Brillocraft, you don’t need a developer, months of waiting, or some $20,000 budget. You can launch your own branded Shopify mobile app in just a few clicks.

What makes Brillocraft different and unique?

Unlike traditional app development or generic no-code tools, Brillocraft is build for ecommerce merchants like you:

  • Shopify & WooCommerce integrations out of the box
  • Built in analytics and push notifications
  • Templates curated for all industries
  • Fast setup
  • No tech skill needed

It scales with you

As your customers’ base grows, your marketing costs shouldn’t. That’s the power of having mobile apps. When you use Brillocraft, your push notifications are always free, no matter how big your list gets. Compare this to SMS platforms that are charging per message.

Mobile apps aren’t just for big brands anymore

We are now at a time where customer acquisition is expensive and time is short. Mobile apps give you control. You need to keep your best customers engaged and to bring them back as often as you can. All this, without paying a dime everytime.

So if you’re running your Shopify store and want to:

  • Lower your CAC
  • Improve ROI
  • Build customer loyalty
  • And stop relying on paid ads..

Then having a mobile app is the smartest move you can make in 2025.

Start free with Brillocraft, the mobile app builder for ecommerce brands that want more retention, more revenue, and definitely – more control.