Beauty is personal. It’s emotional. It’s visual.
When your mobile experience feels kinda clunky or “generic”, you’re not just losing conversions. You are also breaking the customer connection. In a world where mobile traffic dominates, that’s a VERY big deal.
This is why more beauty and skincare brands are changing to use custom mobile apps experience. Not just to sell, but also to create immersive and loyalty building experiences.
We evaluated the best Shopify & WooCommerce mobile app builders out there with beauty brands in mind. Brands that have visual storytelling as priority, product education, personalized recommendations, and refill ready routines.
Here are our top 6 picks for you in 2025.
Brillocraft: Built for brands that want a personalied experience for their customers
Brillocraft is more than just an app builder. It is a brand enabler. From product discovery, to repeat purchases – it helps they beauty brands create mobile apps that feel like an extension of their existing identity.
It is designed for Shopify, Woo, and beyond. Brillocraft empowers non-technical teams by helping them launch, customize, and scale mobile apps that boost conversions, increase loyalty, and look incredible.
What makes it stand out:
- Full visual control: Customize your app layout, product displays, fonts, colors. No template restrictions.
- Shop by concern: Let your users browse by skin goals like hydration or acne, etc.. Not just categories.
- Personalized push notifications: Recover carts, announce new drops, and send reminders that lead directly to your product.
- Multi platform ready: Works with both Shopify & WooCommerce, with more support on the way.
Why beauty brands love it?
- Convert 3x better than regular mobile websites
- Reduces churn rate through native experience
- Increases AOV with bundles
- Enables growth with multi language and multi-currency support
Pricing:
Starts at $29/mo. No revenue-based fees.
Appbrew: Great for enterprise brands with deep personalization
Appbrew offers robust and good features like AI skin analysis and promotions. It can be a good option for larger beauty brands with the team and budget.
Strengths:
- AI driven recommendations
- Goal-based product discovery
- Advanced promotion
- Built-in subscription management
Considerations:
- Higher starting cost, $599/mo
- Technical guidance is required for setup
Best for: Enterprise beauty and skincare brands that focus on performance marketing and personalization at scale.
Tapcart: Quick setup, clean UI, but rather limited beauty-specific tools
Tapcart is knows for its block based app builder and simple launch process. It does offer a sleek look, but it actually lacks personalization and skin-concent journeys that beauty experts rely on.
Highlights:
- Fast deployment
- Real time Shopify sync
- Push notification support
Considerations:
- No subscription management
- Limited flexibility for design
- Only few possible integrations possible
Best for: Shopify stores looking for simple and a functional mobile app
Vajro: Best for live selling, still less effective for long term engagement
Vajro appeals to brands that rely on live shopping as their core strategy. The live video capabilities are strong, but the mobile app experience usually depends on webviews, which can sometimes become disjointed.
Highlights:
- Live video commerce
- Push alerts and flash sales
- App only discounts
Considerations:
- Slow load times
- Less integrations
- Limited customization
Best for: Beauty brands with live shopping events and influencer promotions.
Plobal Apps: Good for basics, not tailored for beauty though
Plobal Apps is a good starter for apps that are just standard ecommerce brands. It does cover essential features like push & analytics, but it lacks depth for skincare-specific journeys and UI control.
Highlights:
- Push notifications
- Analytics
- Simple layout control
Considerations:
- Missing goal based navigation
- 1% revenue free on higher plans
Best for: General Shopify sellers who require basic mobile app experience.
Taptool: New with some potential. It lacks maturity.
Taptool is still working on its feature set. While it does include a design matching tool and unlimited push, it doesn’t offer this much customization, speed, or integrations that beauty brands require.
Highlights:
- AI-based theming
- Real-time sync
- Easy onboarding
Considerations:
- Limited layouts
- No skin concern filters
- Fewer integrations
Best for: Early-stage brands with limited budget.
Wrap up: Don’t settle for yet another app builder
Your mobile app isn’t another sales channel to work on. It is your beauty brand’s most personal storefront.
Brillocraft helps you make the most of this experience. It will make it stunny, seamless, and smart.
No code. No templates. No compromises.
Are you now ready to turn scrolls into sales and fans into loyalists?
