The fonts you use speak before you do.
Did you ever get the chance to read something that sounds and looked on point? Or probably completely off? You may have seen a restaurant menu that uses some Comic Sans font and thought if they do offer food other than kids’ meals. Maybe you’ve scrolled through a luxury brand website and felt the high notch look from the font they use alone. That is the power of typography.
Fonts work more than just making things look nice. They work on the tone, promote emotions, and create a long lasting impression. In case you have chosen the wrong one? We’ve got some bad news for you – it’s just like wearing sneakers with a tux. We know they just don’t work…
For Shopify, Woocommerce and ecommerce store owners, fonts are a crucial part of the branding identity. The correct typography makes your ecommerce store and mobile app actually represent and instantly recognizable, helping you build trust and engagement with your visitors and customers.
Also, it’s not just about aesthetics, fonts can create an impact. It can affect everything from click through rates to how users navigate through your site or app. Choosing the right font is a branding move that you should know about, not just some design detail.
So how fonts influence perception?
Different fonts can create different feelings and convey different messages:
- Serif Fonts (e.g. Times New Roman, Georgio): Classic and trustworthy. Works for established law firms or premium editorial brands.
- Sans-serif Fonts (e.g. Arial, Helvetica, Montserrat): Clean and modern. They are good for ecommerce stores that want to just work.
- Script Fonts (e.g. Pacifico, Dancing Script): Stylish and personal. Best for weddings, fashion, and lifestyle brands.
- Display Fonts (e.g. Lobster, Bebas Neue): Bold and attention grabbing. Good for sports, fitness, gaming, and streetwear.
Fonts aren’t just there for looks. They are emotional design tools. We bet you won’t trust a lawyer using Comic Sans? Not likely, and that’s exactly why font choice is inevitable.
Learn more about customizing design in Brillocraft.
Fonts for you mobile app: what to consider?
We take it you are using a great font on your desktop site, but does it work scaling down to mobile? Poor typography on mobile leads to bounces – and hence, lost sales.
Things to keep in mind:
- Legibility: If users zoom to read, they’re out.
- Consistency: It builds trust for your Shopify mobile app, WooCommerce app, and unify with its parent website.
- Good performance: Heavy fonts can slow down your app.
At Brillocraft, we offer a variety of optimized fonts to make sure your ecommerce store looks great, on web and mobile. No lag. No guesswork.
Typography that is working well on mobile isn’t just readable; It’s part of the whole user experience. It is why Brillocraft helps merchants create fast, beautiful, and consistent Shopify and WooCommerce mobile apps with the right font choices.
Brillocraft makes your typography personal and performant
We know that fonts are as important as logos and colors. That’s why Brillocraft gives Shopify, WooCommerce, and other ecommerce merchants full control over typography.
Whether your brand is sleek and minimal, bold and expressive, or probably some other identity, you’ll find tools for typography that fit you vibe and message – beautifully.
Since we focus on mobile performance too, our ecommerce mobile app builder ensures that your fonts will not slow down your mobile app experience. Learn how font customization works in Brillocraft Builder.
Are you ready to give your brand the voice it deserves? Start customizing your app now!
