Did you ever consider why would McDonald’s uses red and yellow?

Or probably why do luxury brands seem to live solely in black and gold? It’s never random. Colors affect how we think, feel, what we remember, and what we buy.

If you run a Shopify, WooCommerce, or WordPress store, you should choose your colors wisely. They may be helping (or silently hurting) your launched brand. For a mobile-first world, these things are important, probably more than a website experience. Your app and website need to feel legit and right, from the very first glance.

Colors=Emotions=Conversion.

When was the last time you visited an online store or a mobile app that actually felt right? Or one that felt they opposite. Not right that it made you bounce instantly. Odds are, the colors had an impact. Here is what several different colors often make people feel:

  • Red: Urgency, excitement, power (common in food, clearance alerts, and sales)
  • Blue: Stability, trust, and attention (banks, secure checkout sessions, and SaaS tools)
  • Yellow: energy, attention, and optimism (best for CTAs, but easy to overdo)
  • Green: Nature, wellness, growth (used for organic and health brands)
  • Purple: Luxury, depth, and creativity.
  • Black: Elegance, timelessness, and exclusivity

Why is color choice important for your Shopify or WooCommerce brand?

Consider a luxury jewlery app that is using neon green for its brand. Or maybe, a kid’s toy store that’s implementing grayscale. It is just not what we expect? Colors set mood and expectations before you can even say a word.

If your color scheme doesn’t reflect your brand’s vibe, you might be sending mixed signals and losing your trust as a brand – fast. This applies for both your ecommerce store and mobile app. Frankly, you need to have visual consistency between them, and this is essential.

A consistent palette of your brand colors will improve your brand recall and will help build credibility through out different channels.

Need help with visual consistency? Explore Brillocraft’s app customization tools.

How Brillocraft makes your mobile branding easy?

With Brillocraft, you can:

  • Sync your color palette from your Shopify, WooCommerce, or WordPress website.
  • Leverage our best mobile app builder for Shopify and WooCommerce to visually align your app and store.
  • Boost conversions with color focused presets – like urgency red or trust building blue for your checkout.

Since Brillocraft is the best app builder for ecommerce, we build it with brand storytelling in mind; including the subtle power of color.