If you have ever tried to display your variations of colors as swatches, sizes, bundles, or personalization options on your Shopify store, you definitely realize this: the way you display product variants can make or break the customer experience in your store.
Shopify’s built in variant system has its limits, especially when it comes to brands that sell complex or maybe highly visual products.
The good thing? You do not need to code your way out for a better product page. There are actually powerful and easy to use Shopify apps that help you upgrade your variant display with beautiful swatches and flexible layouts.
We checked out and compared many of them. Whether you are running a fashion brand, a personalized gift shop, or maybe a large store – here are the top 7 variant apps we recommend for you in 2025.
Why use a product variant app instead of Shopify’s native tools?
Shopify native variant display system is good for basic stores. It doesn’t go well for stores that need:
- More than 3 variant types or combinations
- Swatches
- Image or text based options
- Conditional logic for types
- Clean mobile UX and smart image switching
If any of these options are a concern for you, third party app is your way to go.
NS Color Swatch Variant Image
Rating: ⭐ 4.9 (150+ reviews)
Free plan available | Paid plans from $6.99/mo
This is a go-to for upgrading how your variants appear on your product and collection pages. It really comes in handy for fashion, accessories, and multi-color items.
Features:
- Shows color, image, text swatches
- Group separate products into single variant set
- Swatch customization
- Translation
Why we like it: Clean, fast, and no-code setup with great support.
GLO Color Swatch, Variant Image
Rating: ⭐ 4.9 (1,700+ reviews)
Free plan available | Paid plans from $9.90/mo
If you are searching for advanced customization and flexible variant control, GLO is the pick for you. It works great for brands with deep variant logic or multiple SKUs per a single product.
Features:
- Real time image updates on selection
- Collection page support
- Bulk color upload + low stock alerts
- Advanced styles
Great for: Merchants working on extensive items in bulk mode + polished UX
Variant Option Product Options
Rating: ⭐ 4.6 (1,000+ reviews)
Free plan available | Paid plans from $8.99/mo
This one is great if your product has addons and personalization fields.
Features:
- Unlimited combinations
- Addon pricing for upsells
- Product addons
- Conditional display
Best for: Product personalization such as custom color, custom text, engraving, imprints, etc…
Color Swatch King – Variants
Rating: ⭐ 5.0 (2,000+ reviews)
Free trial available | Paid plans from $5/mo
One of the best apps for this category out there. It is built for speed and scale.
Features:
- Group variants across products
- Shopify markets support
- Size charts, filters, and quick view feature
- Great for color-heavy catalogs
Why it’s great: Seamless for large businesses managing numerous variations
StarApps Variant Image
Rating: ⭐ 4.8 (500+ reviews)
Free plan available | Paid plans from $9.90/mo
If your store has product images that are cluttered, this app helps you separate things around and show only what is needed.
Features:
- Show images based on selected variants
- Prevent image duplication
- Multiple variant images
- Compatible with all Shopify themes
Ideal for: Fashion, decore, accessories where visuals drive sales.
Zepto Product Personalizer
Rating: ⭐ 4.8 (1,200+ reviews)
Free trial available | Paid plans from $9.99/mo
Zepto’s app shines here for personalized and made to order products. It allows adding custom options with live previews.
Features:
- Custom fields
- Real-time preview
- Conditional display for variants
Great for: Gift shop, jewelry, apparel, and art sellers that provide customization
Avis Product Options
Rating: ⭐ 4.9 (1,500+ reviews)
Free plan available | Paid plans from $12/mo
Easy to set up. However, it is surprisingly robust. If you are new to this product variants apps and swatches, this one actually balances simplicity with flexibility.
Features:
- Drag and drop UI
- Colors/images/swatches
- Variation limit bypass
- Product bundling
Best for: Merchants who want to have polished looks without much effort
Wrap up
The way your website displays variants is directly impacting your customers’ trust and purchasing decisions.
A good variant app is an app that reduces friction, boosts engagement, and can make your store feel more genuine and relatable. Whether you are selling several colors of a bag, offering skincare bundles, or allowing customers to engrave their initials – there’s an app on this list that can definitely help.
If you really want to elevate your shopping experience? Combine beautiful variant displays with a great and dedicated mobile app.
Brillocraft helps Shopify and WooCommerce brands build their mobile apps that do not only look good but also convert better. With its built-in variant swatch support, personalized UX, and one-tap buying flows, your products will be shining on mobile.
