Nowadays, mobile apps traffic is at an all time high. But let’s ask, are you conversions keeping up with it?

You might be getting clicks, but maybe not actual checkouts. Yes, it’s your mobile site that might be the problem. Your product is fine, and probably your ad strategy is too. In fact, shoppers do browse more on mobile, however they are less likely to buy.

This here breaks it down exactly to why mobile websites struggle and explains how a dedicated Shopify mobile app build with Brillocraft removes this friction and boosts conversions, all without a single line of code.

Why traffic isn’t translating to sales: The mobile conversion gap

Here’s the truth:

  • Mobile users add to cart 52% more often than a regular desktop shopper
  • They convert 9% less often
  • Mobile cart abandonment? It hit 83.6% in 2024

It’s not a demand issue, it’s just friction.

Mobile websites are slowing people down. Long forms, clunky navigation, delayed load times, and checkout steps that are killing intents. You’re paying to bring in the shoppers, but the experience is turning them away.

What are mobile shoppers expecting? (Though they rarely get)

Consider spending ~$300 with a brand only to see their mobile site and get that 10% off your first order… It’s impersonal, annoying, and totally disconnected.

Modern shoppers expect way much more:

  • Fast load times
  • Personalized experience that recognizes loyalty
  • Seamless checkout

Instead, most mobile websites are treating shoppers relatively the same. This is generic, one size fits all, and is the reason why every tap and second lost becomes revenue lost.

What Shopify mobile apps can get right (And why they convert better)

Brillocraft mobile apps are here to eliminate friction. That’s what it makes them convert 2-3x better than mobile websites.

Here is what makes a mobile application the ultimate ecommerce growth engine:

Undivided attention

Mobile apps keep shoppers focused. No browser tabs or other distractions.

Checkout that just flows

Apps integrate saved payment methods. With Brillocraft, your customers go from cart to order in seconds.

Built for mobile ux

No pinch-to-zoom. No clunky menus. Just lightning fast navigation designed for one hand shopping.

Features that high converting mobile apps share

Top Shopify or WooCommerce brands that convert on mobile, all have one thing in common. They remove friction at every step.

Here’s how Brillocraft helps you replicate their success:

Social proof that sells: Showcase UGC, reviews, and influencer content inside your app. Nothing can build trust more than seeing others love what you sell.

Push notifications that drive revenue: Reclaim abandoned carts. Drop exclusive deals. Send urgent reminders.

With deep links, shoppers land directly on the product, not the homepage. One tap, and they’re ready to buy.

Frictionless checkout: One-tap checkout. It says it all. Saved shipping info, no form fields. Brillocraft makes it plug-and-play.

Benchmarks: What’s a “good” conversion rate for mobile apps?

Actually, most brands do not know how poorly their mobile site is performing.

Let’s give you context:

Average mobile app CVR: 1-2%

Strong performance: 2.5%+

Brands that use Brillocraft regularly report CVRs 100-140% higher than mobile web.

However, conversion rates alone aren’t everything. You need to also track:

  • Retention rate: Are the customers coming back?
  • Average order value: Are your customers spending more on your mobile app?
  • Checkout speed: Are your customers buying faster than on mobile web?

How top brands drive conversions with mobile apps

Let’s inspire from the best:

Naked harvest:

Supplements brand saw 142% higher CVR in the app by making reorders frictionless for loyal customers.

HOP WTR

Reorders, one-tap checkout, and saved preferences helped boost conversion rates by 139% in their app vs mobile web.

BÉIS

Their app brought 67% higher conversions. Push notifications personalized to the customers kept customers coming back

Brillocraft makes it easy to launch your highconverting Shopify or WooCommerce app

There is no need for a developer. You don’t months. And you definitely do not need $20K.

With Brillocraft, you can:

  • Launch your mobile app in minutes
  • Sync your products and collections instantly from your ecommerce platform
  • Personalize the experience with zero code
  • Send unlimited push notifications for free
  • Track real-time performance

Final word: If your mobile experience feels clunky, so will your conversions

You’re working hard to drive traffic, right? You surely are. Don’t lose customers to slow pages and unnecessary friction.

A Brillocraft mobile app gives you the speed, personalization, and tools needed to convert more, retain longer, and scale.

Stop leaking mobile revenue. Launch your app today and turn shoppers into buyers – for good.