If you have your online store and you are not using push notifications, you are leaving your money on the table.

Customers, well, most of them, never return after their first purchase. Think about it, what if you could reach them right away – instantly. Probably with a nudge that can bring them back to your app?

That’s, humbly, the power of push notifications. This is also why they are one of the biggest advantages of having your own mobile application.

What’s the problem with depending on emails alone?

People are no longer reading emails. They have inboxes full of unopened emails. Promotions get ignored.

But push notifications? They are sent directly  to your customer’s screen. If they are used properly – they aren’t just there, they generate clicks!

  • Push notifications have 7x higher open rates than emails.
  • Shoppers who receive personalized push alerts are more likely to return and buy.

So what can you actually do with push notifications?

With Brillocraft, you do not need to be an expert. You can create high converting push notifications in no time.

Check out 4 proven ways to use them properly:

  1. Abandoned Cart Recovery

“Still thinking it over? Your cart is waiting..”

Customers often get distracted halfway through their checkout. A well timed push notification is guaranteed to bring them back on track to complete their purchase.

  1. Exclusive Flash Sales

“24-hour deal: 20% OFF all new arrivals!”

Get your promotions on the go with push alerts. Create urgency and drive instant traffic

  1. New Product Drops

“Our summer collection just dropped. Be the first to check it out!”

Retain loyal customers in the loop with all your new stuff coming in. Be it new products or restocks.

  1. Personalized Offers

“It’s your birthday, here’s 15% off”

Brillocraft supports tailored campaigns that feel personal, not spammy

Why push notifications are best in native app

Web push notifications are limited (especially on iPhones). But native mobile apps unlock your full potential:

  • Better delivery rates
  • Better customization (emojis, buttons, and more)
  • Deep linking to your product pages
  • Instant visibility

With Brillocraft, you will get built-in push functionality

Final tip: Don’t overdo it

Push is powerful, only when it is helpful. Here’s Brillocraft’s recommendation:

  • Keep it short
  • Timely
  • Focus on value, not volume
  • Personalize when you can